I got to a point after beginning to layer colored pencil onto the textured piece where I had to stop and accept my fate.
Read MoreThe Importance of Work-Life Balance
It was like when I signed that offer letter I missed the fine print that said my time was now theirs at all hours of the day. I didn’t have time for friends, family, and I knew that with graduate school starting later that year, I wouldn’t have time for that. Hell, I didn’t even have time for myself anymore.
Read MoreData Visualization: It's Not Purely Math
When I applied to the MS Strategic Advertising and Marketing program at Temple University, I remember reading the list of courses in the curriculum and being intrigued. Listed were a few marketing courses, a few advertising courses, a design theory course (which really excited me), a media planning course, a user experience design course (also very exciting), the marketing capstone and something that originally terrified me: a statistics course. My brain immediately placed the latter one in the math bucket and the first word out of my mouth was NOPE.
Read MoreGood Seasons: The Fresh & Convenient Alternative to Traditional Salad Dressing
By changing the core messaging and positioning of Good Seasons from being a delicious dressing mix for your family to excite their dinner salads, we turned it to it being a delicious all-purpose seasoning mix here for your convenience. We played on the low cost and ease of use of the product to pitch our ideas. Although we understood nostalgia played a big part in the percentage of the target audience who was already hooked, we needed to leverage that to give the brand edge—not your mom’s good seasons! We harped on the fact Good Seasons’ packaging and logo was in dire need of an upgrade and its overall presence needed to broadcast much further than just on the store shelves.
Read MoreIllustration: Black Jesus Entertainment
What was interesting about the whole thing is she wanted the Jesus figure to be illustrated and in an anime style. I don’t have any aversions to anime-style. In fact, I LOVE the anime style of illustration (I like manga better, but alas), but for starters I’m not Japanese. There’s no rule that says non-Japanese artists shouldn’t do Japanese-style art, but when it’s not created by a Japanese artist, it sort of loses its magic, yanno?
Read More